I help you
So that your business can become an invincible company
Build an invincible company. Manage new ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT),
Improve your business design with business model patterns, allowing you to compete at a whole new level.
Create products and services your customers actually want using the Value Proposition Design Model.
Systematically test new business ideas, and reduce the risk of failure, where you manufacture a product nobody wants
Measure progress in de-risking new business ideas with innovation metrics. Know exactly what to measure when innovating new ideas
Compete on business models rather than products, services and price. It's much harder for the competition to copy a business model.
Is the competition continuously beating you on products, services or price? You need to compete at the business model level.
Do you have a deep understanding of your customer profile, in terms of their jobs, pains, and gains?
Are you losing money developing new products and services that your customers don't even want?
Do you have a systematic process to explore a pipeline of potential new business ideas.
Do you know what experiments to run to test your new business ideas, organized by cost, time and strength of the evidence?
Can you build a bulletproof, evidence-backed case so that your idea isn’t a flop and is ready to scale?
✓ Customer Segment✓ Value Proposition✓ Distribution Channels ✓ Customer Relationships ✓ Key Activities✓ Key Resources✓ Partnerships✓ Revenue✓ Expense
✓ Business Model Mechanics ✓ Your As-Is Business Model (BM)✓ Strengths and Weaknesses✓ Prototyping Alternate BMs✓ Getting feedback ✓ Next Steps to Test It
✓ Beyond Marketing & Innovation✓ Beginners, Masters, Invincibles ✓ Building an invincible company✓ Assessing your Business Model ✓ Prototyping alternatives
✓ Explore what could be✓ Iterate toward better models✓ Trigger Questions ✓ Napkin Sketches ✓ Applying Constraints
✓ Value Proposition✓ Mapping Product to Customer ✓ Customer Profile ✓ 10 point checklist✓ Marketing Mindset ✓ Jobs to be done ✓ Pains, Gain ✓ Pain Relievers, Gain Creators✓ B2C, B2B, Intermediaries
✓ Why Business Models Fail✓ Design, Test then Execute ✓ Customer Discovery ✓ Customer Validation✓ Customer Creation ✓ Company Building
✓ Ideas✓ Hypothesis ✓ Verification ✓ Insights
✓ Customer Jobs To Be Done✓ Customer Profiles ✓ Customer Pains and Gains✓ Customer Insights✓ Value Map
✓ Value Proposition Canvas Fit✓ Same Customer, Different Context ✓ Customer Value and Business Value ✓ Iterate between BMC and Value Map
✓ Key-Value Drivers✓ Great Value Propositions ✓ Competitor Comparison
✓ Design Mindset✓ Prototyping Principles ✓ Innovate From Customer Jobs ✓ Running Customer Workshops
✓ Reduce Risk and Uncertainty✓ Technology Risk vs Market Risk ✓ Validate Customer Profile ✓ Find Early Adopters✓ The Testing Process✓ Hypothesis to Experiment✓ Build-Measure-Learn✓ Find Early Adopters✓ Capture Customer Insights
✓ Why Test It✓ Hypothesis Development ✓ Conduct the Right Experience ✓ Insights and Learning✓ Taking Action on Insights
Use the Business Model Canvas (BMC) to describe, design, challenge, or pivot your business
Use the Value Proposition Canvas to create compelling products and services customer want to buy
Download numerous templates to better design, test, and asses your business ideas. Make evidence-backed decisions